About us

Hi everyone, I’m Sridevi Sowndarya,

I’m so excited to announce the launch of my dream venture, RUGHA by Sridevi.

This is more than just a clothing brand – it’s a part of me. Each outfit is designed with love, blending tradition, elegance, and everyday comfort.

Brand Story for RUGHA by Sridevi,

“RUGHA by Sridevi was born from a simple love for dressing up and celebrating womanhood. From childhood, fashion has been a part of my journey – sketching, styling, and dreaming of creating outfits that bring out confidence and beauty. With RUGHA, I bring you outfits that blend elegant tradition with modern comfort, crafted for women who want to look stylish yet feel at ease every day. Each piece is designed with love, so when you wear RUGHA, you don’t just wear clothes – you wear a story, a dream, and a touch of timeless grace.”